Fuji Village is a collaborative NFT collection of 667 unique Warriors on the Ethereum blockchain that aims to become a symbolic collection initiating an exclusive network of brilliant minds who aspire to become the Web3 leaders of tomorrow.
Fuji successfully generated more than 50 000$ of mint sales and traded close to 15 000$ of secondary volume since its official mint in July 2022.
In collaboration with Ukrainian Artist / Lead Illustrator Serj Marco and Blockchain Developer Jory Bennett, a collective brand was born.
The goal was to programmatically create, through layering and coding, 3000+ unique images. Those generated images were uploaded on a decentralized IPFS protocol (InterPlanetary File System) and stored as an NFT on the blockchain forever with the support of an ERC-721A Solidity Smart Contract.
Using organic and specific social media marketing strategies, an active community of over 12K Twitter followers and 5K active Discord members was born.
The Creative Process...
100+ unique traits were created and individually exported on a transparent background.
All the layers were then compiled into a node.js randomizer script (hashlips art engine generator) in order to generate 3000+ unique images...
Here are some of the generated results!
The Fuji Lore...
An important challenge was to build a story attached to the art to build interest and create an interesting mystery around the creative image of the brand. This allowed the team to be able to build a social media timeline related to the written lore which help Fuji attract new followers.
To read the full lore, visit the website...
Marketing & Community Building Strategy
Web3 has its own niche. It is a space where building an emotional connection with your community is crutial and where trust and transparency become extremely important.
Using rewarding, engaging and collaborative social media marketing methods Fuji was able to build and attract Web3 enthousiats to the Discord Server allowing members to build genuine connections with each other and grow a strong and meaningful sense of attachment towards the project.
An organic community and talented collective was born...
here are some of the best fan-arts made by the active community members during a contest hosted on Fuji's Twitter.
AMA's and Discord events were hosted with the help of 5 moderators in order to build a bridge of trust and transparency between the founding team and its daily community.
The Fuji Initiative
To this day, Fuji has been rebranded to Meraki Verse and the project has been outsourced to new goal-minded leaders with the same initial goal... To curate a community of innovative and likeminded individuals within the Web3 space.
